On-Page Search Engine Optimisation

On-page SEO is one of the most critical tools you can use to attain higher rankings in the organic results of a search engine and to run successful SEO campaigns. A website is the target of all SEO processes and if it is not well designed for both search engines and consumers, the chances of getting traffic from search engines are minimized.

you also need to optimize your content for:

  • User experience
  • Bounce Rate
  • Search Intent
  • Page loading speed
  • Click-through-rate

On-Page Search Engine Optimisation

Content of Page

A page’s content is what makes it worth a position on the search result. This is what the user came to see and therefore is extremely important for the search engines. As such, it is important to create good content. Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand.

1.Title Tag

A title tag is an HTML element, which specifies a web page title. Title tags are displayed as the clickable headline for a given result on the Search Engine Results Pages (SERPs) and are important for usability, SEO and social sharing. A web page’s title tag is meant to be an exact and succinct summary of the content of a website. Meta title tags are a major factor in helping search engines understand the meaning of your page, and they are the first impression many people have about your page. Title tags are used in three key locations: (1) results pages of search engines (SERPs), (2) web browsers, and (3) social networks.

Optimal format

<head> <title>Example Title</title></head>

Primary Keyword — Secondary Keyword | Brand Name

8-foot Green Widgets — Widgets & Tools | Widget World


For full SEO the optimization of your URLs is critical. It has two pieces to it. The first part is the optimization of URLs and the second part is the arrangement of URLs.

a good example of URL structure:

3.Meta Descriptions

Forgetting to include meta descriptions for your websites, several people. Such descriptions are an important place to include specific keywords for your content, as these will be used when your page is displayed within the search results.

For example, if we continue to use the’ Chocolate Cake Recipe ‘ example, then those keywords and related ones would be included as a good meta description for that page. So, “This easy recipe for chocolate cake is possibly the most delicious, mouth-watering, chocolate cake ever made.” would be a great meta description to use, as it is relatively short, with a number of specific keywords to use.

4. Meta Tags

You can include a collection of keywords in the form of meta-tags for each of your pages. Those should be all the important keywords of your content that you have been studying in advance.

I’m using a WordPress plug-in called’ All In One SEO Pack’ on my sites. This helps me to add all the keywords, meta description, and page title of my meta tag at the bottom of each of my articles before posting. This simply inserts all the information into your HTML format on your page, making life a little easier for you.

5. Body Tags (H1, H2, H3, H4, etc.)

Generally speaking, H1 tags are reserved for the title of your main page, with corresponding headings (just like those I used throughout this post) being given H2, H3, etc. These are used by search engines to decide what matters inside your text. That’s why headlines rich in keywords are more useful than those generic. Make sure you write keyword-rich headings in the H1, H2, and H3 title tags in the order of priority. Most crawlers use these to distinguish important content.

The growing page only requires one H1 tag. If you use WordPress then the title of a page is covered in H1 tags by default. You can either choose to have the same < title > and < h1 > tag or provide the heading with an alternative title. Note that search engines reveal what they find in the title tag, and not the h1 tag, in the tests.

6. Keyword Density

There is no perfect or exact percentage for ranking higher. Personally, 1–3 percent of keyword density works best for me, along with “semantic keywords” and LSI keywords. Google suggests writing articles that are natural. Again, there is no perfect percentage but it will work best to put the keyword in natural places.

7. Image SEO

Description and Procedure. The alt attribute offers alternative information for an image if it is not viewable by a user for some reason (because of slow connection, an error in the src attribute, or when the user uses a screen reader).

8.Page Loading Speed

Google is spending enormous sums of money to make the site faster. Someone will talk about the importance of speed and their willingness to include the fastest websites in their index in every Google I / O.

To’ push’ owners of websites to recognize pace, speed has been officially added as one of the recognized ranking factors.

Therefore, we know for certain that when it comes to SEO and ranking, website speed does matter.

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