Top Social Media Management Tools for Businesses

Social media is a powerful tool to develop your brand, drive your website traffic and keep your followers in the loop. And because many companies do social media well, effective social media management is crucial: if you want to make the most of the social web, you can’t just log into Twitter or Facebook and post any updates. The notifications that you plan must be consistent and on-brand across all the networks that you target. And, you need to understand the content and strategies that work best for your audience so that you will be able to duplicate that performance.

1. Buffer

Buffer is an intuitive, automated social media management tool that brands, companies, organizations, and individuals trust in helping drive meaningful social media interaction and outcomes. We have a suite of products for collaboration with writing, communication, analytics, and teams. Our products are carefully considered and highly refined to help marketers and teams in social media work more effectively and effectively.

Buffer will build a schedule for you when you first sign in to a social account. By design, Buffer generates four slots per day: for the time zone you have chosen in the morning, about midday, mid-afternoon and late in the evening. Head to Settings > Posting schedule to change this, remove or add time slots, or disable a whole day at any time. The more slots you have, the more updates you’ll need to plan, but Buffer’s intuitive dashboard, mobile apps, and browser extensions make scheduling updates simple.

2. Hootsuite

Hootsuite, probably the largest social media management device, is used by more than 15 million users and over 800 of the Fortune 1000 companies. It’s an all-in-one platform that enables you to curate and schedule content, calculate your social ROI, run social media ads, and more.

3. Sprout Social

Sprout Social, like Hootsuite, incorporates multiple social media platforms into one platform — from social media scheduling to tracking, to reporting. Sprout Social is one of the few social media management platforms that offer the functionality of customer relationship management (CRM). Having a complete profile of your customers helps you better serve them and build stronger ties with them.

4. Agora Pulse

Like the aforementioned social media management platforms, Agora Pulse is also an all-in-one social media platform with features to schedule, respond and report.

5. Sendible

Sendable is a social media management tool built specifically for multi-client agencies. In addition to the most features that social media management tools provide, Sendible allows you to customize your dashboard to attract new customers according to your branding.

6. eClincher

Like most tools for social media management, eClincher helps you to schedule and publish updates, respond to social messages and evaluate your success on social media. What separates eClincher from other apps is that it allows you to auto-post your images with smart queues and RSS feeds, has a media library and allows you to check for influencers in social media.

7. Social Pilot

I like how Social Pilot blends into a single dashboard many of the social media management tools (such as scheduling and reporting but not monitoring) and provides them at very affordable prices. I think it’s great for companies that deal with multiple clients, with its client management feature. Social Pilot curates and recommends content from a number of industries (such as tech, education, and health and fitness), which is perfect if you want to find content that is important.

8. CoSchedule

CoSchedule is more than just a social media management tool; it’s a versatile calendar for handling many of your marketing aspects. With CoSchedule, you can organize and collaborate with your team to create updates, videos, activities, and projects on your social media.

9. MavSocial

MavSocial is a tool for social media management that focuses on visual content. It seems you can control the Facebook ads with MavSocial, too, for the higher-priced plans.

10.Tailwind (Web, iOS, Chrome, Firefox, Safari)

Pinterest is a kind of unique social network. While Facebook is mainly used to interact with others, and Twitter is a great way to keep up with news and trends, Pinterest is a much more introverted network. Users who use Pinterest focus mostly on themselves, finding visual content they like and categorizing this content into collections that are easily retrievable.

Tailwind excels like no other social media platform at Pinterest management and it also works with Instagram to provide complete control of a brand on the social web’s visual side. Tailwind provides a full set of tools to schedule posts and track the brand’s success on both Pinterest and Instagram. Through dragging and falling images from your screen, or by synchronizing with a Dropbox folder and thus uploading files, you can bulk upload. Click on the SmartLoop tab in your dashboard to set up an automatically scheduled Pins collection time and time again.